Always check your CCOs at the outlets! I got this beauty for $15. It is Estee Lauder's Signature Lipstick in 19 Orchid Light. This the perfect Mauvy-Plum for fall and the packaging is to die for. It reminds me of the YSL packaging and just makes me feel fancy. This is a really opaque and creamy formula that has pretty decent staying power. Go snatch it up and wear it in the New Year!